User-Centered Research & Design
ShermanUX provides organizations with detailed and actionable user research that give product teams the insights to make data-driven decisions about what to build and who to build for.
Our research services include:
- Contextual inquiry
- Task analysis
- User profiling
- Persona creation
- Role/task, task/object, and task frequency/criticality matrices
Design and design evaluation services include:
- Scenario, use case, process flow, and information architecture creation
- Wireframing and prototyping
- Early-phase prototype usability testing
- UI / interaction specification
- Visual design
- Late-phase usability testing
- Summative usability testing
Contact ShermanUX about research & design services
User Experience Strategy and Training
User research and usability testing and evaluation can find problems with your site or product. But to remain competitive, organizations need to:
- Craft a unified user experience
- Plan for tomorrow’s user experience
- Create delight, loyalty, and "stickiness"
How is this done? Through establishment of strong user-centered design processes and by tightly aligning business stakeholders and user experience practitioners. ShermanUX has built teams and established processes around the globe, and can help your organization do this as well.
ShermanUX also provides training in user research and usability assessment methods. Training can be provided to your organization's product managers, engineers, and people managers, as well as for user experience practitioners. The training length and format can be customized to meet clients' needs and budget. Some of our popular training topics include:
- Usability testing fundamentals
- User-centered design fundamentals
- Integrating user-centered design processes & methods into your organization
- User experience for the agile organization
- Strategic user-centered design and user experience - an organizational primer
- Contextual user research for rapid innovation
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Rapid Contextual Innovation
Contextual research lets you figure out what your target customers need next. ShermanUX helps your team make the discoveries that lead to new products and services.
We do this by taking you to the field to observe and glean insights from your target customers "in the wild" - at their workplace, at home, or while mobile.
Then we collaborate with your team to analyze the data, identify patterns and trends, and align the information with your organization's unique strengths and competencies.
Contact ShermanUX about rapid contextual innovation
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